At the end of the year, optimism among meeting planners remains high. In fact, only 13 percent of respondents were less optimistic than they were in the previous cycle, a new pessimism low for the year.
Here are some other takeaways from this current survey cycle.
- Planners are closing the year by booking business. In this cycle, 41 percent report their primary activity is booking events, a high for the year.
- December will be a busy month. Nearly one-third of those surveyed will produce an event before year-end, and 43 percent said they will produce their next event in Q1.
- Planners are planning to spend. Budgets are expected to at least match cost increases, if not outpace them.
More planners expect to produce more meetings next year. The only drawback – attendance levels will continue to lag.
- Supplier satisfaction levels are up. This indicates that planners are either perceiving progress or adjusting to current realities (or both).
- Hotel staffing problems are easing. For the first time post-Covid, concern for hotel staffing has declined.
Put your finger on the pulse of meeting planner sentiment. Download a free copy of the latest cycle of the Northstar/Cvent Meetings Industry PULSE Survey report.