Northstar Learning Academy

On-demand education from experienced industry professionals.

Who is this for?

• Meeting planners
• Event marketers
• Producers of virtual events and conferences

What you'll learn:

• Defining Objectives of Your Virtual Events
• How to Develop a Virtual Program
• Pricing Strategies for Virtual Events
• Audience Engagement Strategies
• How to Liven up Virtual Events
• Marketing Virtual Events
• Extending the Value of Your Virtual Events
• Production Do’s and Don’ts for Online Events

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Who is this for?

• Meeting planners
• Event owners
• Marketers of conferences and conventions

What you'll learn:

• Four Steps to Assessing ROI
• Setting Event Goals With ROI in Mind
• Demonstrating ROI for Internal Events: Sales Kickoff, Incentive Travel and Product Launches
• Return on Engagement and Capturing Hard-to-Measure Impact
• Maximizing Revenue for Hybrid Events
• Thinking Bigger: Measuring an Event’s Economic Impact
• Boosting Value at In-Person Events

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Who is this for?

• Meeting planners
• Event marketers
• Producers of events, conferences and meetings

What you'll learn:

• Partnering with Destination Organizations on Your Business Event Strategy
• The Destination Organization and Community Connection
• Building a Content-Rich Meeting: Tapping Local Intellectual Capital
• Driving Your Attendance and Marketing Value
• Community Welcome: Creating a Sense of Belonging

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